NFSHW26: These Shared Roads: Using Stories in Rural Roadway Safety Education
Summary: During this presentation, we will show a (<10-minute) new testimonial video featuring a family who lost their dad to a tractor/motor vehicle collision. The presentation will describe the benefits to using stories in rural roadway outreach and education. Strategies and best practices will be described and there will be built-in opportunities for audience engagement.
Intended Audience: Anyone who uses rural roadways and/or performs rural roadway outreach and education.
Objectives: At the end of this webinar, participants will be able to…
- Observe the personal impact of a rural roadway fatality.
- Understand the value of storytelling in public health applications.
- Learn about different communication appeals and techniques.
- Explore opportunities for incorporating a human element into education, outreach, and research.
Presenter: Amanda Wickman, MBA; Assistant Research Scientist for Texas A&M Transportation Institute
Register for All 2026 NFSHW Webinars
Continuing Education: The University of Cincinnati, Department of Environmental and Public Health Sciences, Education and Research Center offers 1.0 contact hours for this activity. Upon completing the evaluation, learners will receive a certificate of completion. This course can meet continuing education requirements for a variety of professionals including: BGC criteria for IH/CIH professionals, BCSP criteria for safety professionals, CPH criteria for public health professionals. Please contact your accrediting agency regarding questions about receiving credits for this activity.
A special thank you to our NFSHW sponsors:
