Last updated on November 9th, 2021 at 02:11 pm

Updated September 19, 2021

This COVID-19 vaccine social media toolkit serves the following goals:

  1. Create a cohesive, clear, understandable message promoting COVID-19 vaccine resources for Agriculture, Forestry, and Fishing (AFF) workers.
  2. Increase engagement on farm safety and health social media platforms.
  3. Disseminate resources about the COVID-19 vaccine for AFF workers.

This Vaccine Confidence Toolkit is designed for use by rural organizations and community groups, educators, and healthcare providers in clinics and schools.

How to use this toolkit:

  1. Change cover photo on Facebook.
  2. Change your cover photos on Facebook and/or Twitter.
  3. Change your profile photos on Facebook, Instagram, and/or Twitter.
  4. Reach out to local, state, and national media outlets to share information about the campaign.
  5. Publish posts on Facebook, Instagram, and/or Twitter.

If using a resource from another organization, make sure to tag the organization in the post. Consider translating posts into languages common to your region, including Spanish.

Add these hashtags to social media posts in order to expand reach:

#GetVaccinated

#COVID19Vaccine

#PublicHealth

#Coronavirus

#SleeveUp

#Science

#AgHealth

Social Media Links:

These are AgriSafe’s links – what do yours look like?

  • Tweets tend to be short (no more than 280 characters), concise, need not always include an image or external link, often have 1-3 hashtags, and do best when framed as part of a larger regional/national dialogue.
  • Facebook posts can be longer, include only one general hashtag at most, and tend to go best with graphics that depict a story, such as infographics or pictures of individuals.
  • Instagram posts are centered around an image, do not include external links, and can have many hashtags.

COVID-19 Vaccine Tips/Advice:

CDC/NIOSH has reliable and up to date information sites.

Downloads

You and your organization or community group can download the following graphics and add your organization’s contact information to them.

General Downloads

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Use this image as your profile picture across social media platforms.

Download this image:

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Sample social media post:

The COVID-19 Pandemic has been hard for everyone, especially essential agricultural workers. Over the next several weeks we will be posting information regarding COVID-19 vaccine hesitancy to help keep you and your fellow workers healthy. You may have questions on the myths and claims surrounding the COVID-19 vaccine, the benefits of the COVID-19 vaccine or why YOU specifically should get the COVID-19 vaccine. There are many questions and misinformation surrounding the COVID-19 vaccine and we hope to clear the air on some of these topics, so we can all get vaccinated and back to doing what we love. For more information on COVID-19 and the COVID-19 vaccine, visit www.CDC.gov.

Download this image:

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Use this image as your cover photo across social media platforms.

Download this image:

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Use this image as your cover photo across social media platforms.

Add your logo to this flyer and share with your community.

Benefits of the COVID-19 Vaccine

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Sample social media post:

While getting #COVID19 may offer some natural protection or immunity, the risk of severe illness and death from COVID-19 far outweighs any benefits of natural immunity. Getting a COVID-19 vaccine will help protect you without having to be sick. Learn about the benefits of COVID-19 vaccination: https://bit.ly/vaccinebenefits

#PublicHealth #CDC

COVID-19 Questions and Answers

All of the information in Series 1 is from the CDC and is current as of August 18, 2021. Read more about the COVID-19 vaccines.

Sample social media post:

A lot of the information surrounding the COVID-19 vaccine can be confusing and myths develop. We understand there is a lot of information on the Internet that adds to the confusion. This series addresses some common COVID-19 questions and provides answers. #CDC #PublicHealth

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Essential Workers, Essential Vaccines

Agricultural workers are identified as essential workers and they are crucial to food production and processing. The following downloads address workers in agriculture.

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Sample social media post:

You are more than an essential worker; you are essential to your family. Visit vaccines.gov to find out how to get vaccinated against COVID-19 today.

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Sample social media post:

You would not forget to vaccinate your livestock, so why put yourself and your own family at risk? By getting vaccinated we can all reach herd immunity together!

Download this image:

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Sample social media post:

You would not leave your livestock at risk by not vaccinating them against disease. Why risk your own health and not get vaccinated against COVID-19? The risks of natural immunity from getting COVID-19 are high. The vaccines in the USA are safe and effective against COVID-19. Get your vaccine today!

Download this image:

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Sample social media post:

Would you put your livestock at risk of disease? Why put your community at risk by not getting vaccinated against COVID-19 yourself? Take care of your community and #GetVaccinated.

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Sample social media post:

You take care of your livestock by protecting them against disease. If you wouldn’t put them at risk, why risk your own community? #GetVaccinatedToday. Visit www.cdc.gov for more information on the COVID-19 vaccine.

Ivermectin

Ivermectin is not approved to either prevent or treat COVID-19. This drug should only be used as prescribed by a physician. Learn more from the FDA.

Videos

Safely Harvesting in the Midst of a Pandemic: COVID-19 Vaccine Confidence

Protecting the Generations of your Family: COVID-19 Vaccine Confidence

COVID-19 Vaccines: What You Need to Know!

Other social media examples/social media toolkits:

For more information or suggestions on how to use toolkit content, please contact AgriSafe. We want to support your efforts to protect your communities against the spread of this virus that has impacted families and debilitated our workforce. We know that we cannot always prevent the spread of the COVID-19 virus, but vaccines can prevent hospitalizations and death due to COVID-19.