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Radio Public Service Announcement (PSA) Campaign
Radio continues to be a main source of information for farmers. From daily commodity prices to weather forecasts, the radio delivers immediate news that affects their livelihoods. It is the medium AgriSafe uses to educate farmers about health and safety issues while in the field.
AgriSafe's informative advertisements air on Agricultural Radio Network stations, stations that reflect farmers' values.
The radio campaign airs during prime-time slots when farmers are most likely listening - between 5 am and 7 pm. Running Monday through Saturday, the ads reach an estimated 43,000 farmers daily!
When a corporation sponsors the AgriSafe Radio Campaign, its name is heard at the end of each ad every day. That’s 221 times per week for three weeks.
That’s a lot of name recognition.
Sponsor Benefits
• Sponsor’s name announced at the end of every informative advertisement during
the three week period
• Preferred Corporation Sponsor’s logo strategically placed on:
- Conference displays at state and local farming events
- AgriSafe brochures
- AgriSafe's website
- AgriSafe's annual report
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